What do I do with my old sneakers? Everybody asks it but nobody has a good answer. Oftentimes old shoes are thrown out or left in the back of your closet but is there a better way to dispose of the item? Disposal is frequently the most difficult and harmful part of the product life cycle because the manufacturer has little, if any, control over the use of the product once it is in the hands of the consumer. But one Amsterdam-based shoe company, OAT shoes, decided to design a shoe that fixes the disposal problem! A biodegradable sneaker! OAT shoes combines "...attractive style and biodegradable materials to produce sneakers that not only look good, but leave no mark on the environment when you throw them out. Bury them in the garden, woods or compost, water regularly and flowers will bloom from your old kicks!" Beth Buczynski
Similar to deciding between convenience or price versus being green, if you want to be a successful sustainable business, you can't make your customer choose--in this case, being green or stylish!
http://www.care2.com/greenliving/biodegradable-sneakers-could-revolutionize-sustainable-fashion.html
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